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5 billets comportant le tag médias sociaux
Rien de bien révolutionnaire dans la dernière étude de Nielsen sur l’usage des médias sociaux par les consommateurs (à savoir que l’on accorde toujours plus sa confiance aux commentaires d’autres internautes par le biais des plateformes d’avis communautaires) mais quelques données sont toutefois interessantes :
Women are more likely than men to tell others about products that they like (81% of females vs. 72% of males)
58 percent of social media users say they write product reviews to protect others from bad experiences, and nearly 1 in 4 say they share their negative experiences to “punish companies”.
Many customers also use social media to engage with brands on a customer service level, with 42 percent of 18- to 34-year-olds acknowledging that they expect customer support within 12 hours of a complaint.
La présentation complète des résultats est disponible sur le site de Nielsen
Source blog.nielsen.com
Sarah Kessler, How The World Uses Social Networks
Social networks in every country might live on the same Internet, but that doesn’t prevent differences in online customs and culture from developing along geographic borders.
Ongoing market research service Global Web Index has mapped these differences in the infographic above (click it to enlarge).
The research, run by London-based consultancy Trendstream, has conducted six waves of surveys about global consumer adoption of the Internet and social media in 36 markets. It used data from its February 2011 surveys of between 750 and 2,000 online users in each market to define three behavior types: messagers, groupers and content sharers.
In some countries, many of them Asian, most people were focused on content sharing. Others, like the UK and Canada, had more people who put a greater emphasis on sending messages.
Trendstream also used data from the survey to map social network penetration in each country that it surveyed.(via Kenyatta)
Global Web Index has created a Lite Tool that allows you to fool with the data:
Reblogué depuis “
Rather than being afraid or defensive, companies have to realize there are ways to mitigate, resolve, react or, sometimes, ignore criticism.
Sometimes, companies have to engage, somethings they need to fight back with the facts, and sometimes they need to let bad things flow by like like water off a duck’s back
”Parce que l’utilisation des médias sociaux pour les marques implique aussi (et surtout) de définir en amont de toute intervention la stratégie de réponse à adopter en cas de commentaires négatifs…
Source blog.sysomos.com
Quelques chiffres intéressants sur l’utilisation des médias chez les adolescents :
- Les utilisateurs âgés entre 12 et 17 ans regardent plus de 7 heures de vidéos par mois sur leur mobile
- Plus de 78 % d’entre eux visitent les réseaux sociaux alors qu’ils ne représentent que 7,4 % du total des utilisateurs
- Ils regardent moins la télévision que la moyenne américaine (près de 24 heures par semaine contre plus de 34 heures)
A lire sur nielsenwire
