Michael Pierlovisi

"A user survey conducted by TV Guide has 15 percent of respondents saying they watch more than six..."

Fri, 04 Nov 2011 09:48:53 +0100

“A user survey conducted by TV Guide has 15 percent of respondents saying they watch more than six hours of online video a week. Last year, that number was still at four percent. Sixty-two percent of all respondents said they watch more online video than just a year ago.”

-

Online video consumption moves from minutes to hours — Online Video News

(via Infographic: The Most Valuable Digital Consumers |...

Mon, 24 Oct 2011 11:00:06 +0200

(via Infographic: The Most Valuable Digital Consumers | Nielsen Wire)

How Social Media Impacts Brand Marketing

Mon, 17 Oct 2011 09:47:27 +0200

How Social Media Impacts Brand Marketing:

Rien de bien révolutionnaire dans la dernière étude de Nielsen sur l’usage des médias sociaux par les consommateurs (à savoir que l’on accorde toujours plus sa confiance aux commentaires d’autres internautes par le biais des plateformes d’avis communautaires) mais quelques données sont toutefois interessantes :

Women are more likely than men to tell others about products that they like (81% of females vs. 72% of males)

58 percent of social media users say they write product reviews to protect others from bad experiences, and nearly 1 in 4 say they share their negative experiences to “punish companies”.

Many customers also use social media to engage with brands on a customer service level, with 42 percent of 18- to 34-year-olds acknowledging that they expect customer support within 12 hours of a complaint.

La présentation complète des résultats est disponible sur le site de Nielsen

"The average US consumer is never more than 3 feet away from their phone. The average smart phone..."

Wed, 12 Oct 2011 12:08:36 +0200

“The average US consumer is never more than 3 feet away from their phone. The average smart phone user checks their phone 40 times a day.”

- Stephanie Tilenius, Google’s VP of Commerce, cited in The End of Bricks and Mortar Retail As We Know It (via stoweboyd)

Social Media and TV – Who’s Talking, When and What About? http://ping.fm/Fiqrv

Tue, 11 Oct 2011 16:49:39 +0200

Social Media and TV – Who’s Talking, When and What About? http://ping.fm/Fiqrv

houseofmind: Are Search Engines And Internet Use Making Our...

Mon, 10 Oct 2011 11:00:05 +0200

houseofmind:

Are Search Engines And Internet Use Making Our Brains Lazy?: The Effects of Having Information At Our Fingertips

A new era began with the advent of computers and the internet. The constant stream of open access to everything (really) and anything changed our lives. I mean, can you actually remember what your sources where before the internet? As one of the few that remembers sifting through library catalogs, I keep being amazed at the amount of phrases I can type into Google search and get results for… As a neuroscience student, I can’t help but being concerned about the impact that this may have on our (very plastic) brains. Sometimes I believe that the internet is making us dumber. But is it really?

In a recent Science paper, psychologists Betsy Sparrow, Jenny Liu and Daniel M. Wegner postulate a very interesting role for the internet- an external memory source where information is stored collectively outside ourselves. In psychology, this type of memory, often referred to in the literature as transactive memory, is not new. According to Wegner, when people are in dyads or groups, they form transactive memory systems in which they are able to create and access memory stores in other individuals. Thus, the authors questioned whether internet and search engines have become a primary transactive memory source.

In a series of experiments, the authors tested participants who were asked to read and engage in a typing task for memory recall in order to study the nature of how we encode online information. The studies found evidence for an adaptive use of memory involved in information storage and recall.

When participants believed that information would be available later in the future (as happens when using search engines), they had worse information recall. Apparently, participants did not make the effort to remember or encode the trivia facts if they thought they could look them up later.

Believing that the information would not be available in the future enhanced memory for the information itself. Believing that the information will be necessary in the future (like in exams) also increased memory recall.

On the other hand, believing that the information was stored externally (similar to bookmarking pages or going through internet history), enhanced memory recall for the fact that the information could be accessed but not for the memory itself.

Overall, participants recalled the places where their statements were kept better than they recalled the statements/information itself (see figure above)

It seems like that when information is presented in a transactive memory system, the location (or “where”) of a memory is favored over the identity (the “what”) of the memory. Is this a result of our brain adapting to new information/communication technology? As our reliance on computers and gadgets increases, are we becoming symbiotic with these tools?

Sources:

Sparrow, B., Liu, J. and Wegner DM. 2011. Google effects on memory: cognitive consequences of having information at our fingertips. Science. 333 (6043): 776-8.

Comment bricolons-nous le numérique ?

Mon, 10 Oct 2011 09:55:19 +0200

Comment bricolons-nous le numérique ? :

L’anthropologie appliquée à la consommation de la technologie. De quoi s’agiter un peu les neurones un lundi matin…

A lire sur InternetActu

Vers un droit au remix au Canada ? (Et réflexions pour la France)

Fri, 07 Oct 2011 14:28:00 +0200

Vers un droit au remix au Canada ? (Et réflexions pour la France):

Article fort intéressant sur la question des droits d’auteur face aux remix et autres mashups, comment le Canada tente d’y répondre et quelques pistes de réflexion pour une adaptation en France…

Steve Jobs ou la parfaite illustration du pouvoir charismatique

Thu, 06 Oct 2011 14:10:00 +0200

Article fort intéressant de Denis Colombi, publié en septembre dernier à l’occasion de l’annonce du départ de Steve Jobs, et qui mérite aujourd’hui que l’on s’y attarde quelques minutes.

Directement inspiré de la théorie de la domination de Max Weber (un des fondateurs de la sociologie compréhensive), le charisme du cofondateur et ex-PDG d’Apple

n’a pas besoin de résider dans des capacités exceptionnelles réelles : il suffit que les autres, et plus particulièrement un petit groupe actif rassemblé autour du leader, soient convaincu de l’exceptionnalité de celui-ci

[…]

C’est donc d’abord la façon dont a été mise en récit son parcours, avec ce qu’il faut de légendes, de mystères, de traversées du désert et tout ce qu’il fallait pour respecter un canevas finalement déjà écrit, qui lui a conféré son charisme.

En d’autres termes, le charisme de Steve Jobs s’appuie, certes, sur sa vision innovante du marché de l’informatique grand public mais également sur son talent à rassembler autour de lui un noyau dur de collaborateurs dévoués et de fans qui, par leur travail et leur évangélisation, ont contribué à faire naitre le mythe d’Apple, et donc, le sien.

le charisme est le mode d’exercice du pouvoir privilégié par les prophètes. La religion fournit une matrice de la domination, politique ou économique. Si le chaman s’appuie sur la tradition et le prêtre sur l’institution, le prophète s’appuie sur l’exceptionnalité qu’on lui prête - d’où l’importance, par exemple, des miracles (pas de la magie : la magie est une technique de chaman qui respecte des règles anciennes, les miracles sont quelque chose qui n’appartient qu’au prophète).

Le fait que Steve Jobs doive une grande partie du succès des premiers ordinateurs Apple à Steve Wozniak, l’autre cofondateur de la marque, ou au travail acharné des équipes de développement et de design pour l’iPod ou l’iPhone, le fait est que son image restera à jamais associée à ces trois produits cultes…

"Steve was among the greatest of American innovators - brave enough to think differently, bold enough..."

Thu, 06 Oct 2011 09:53:00 +0200

“Steve was among the greatest of American innovators - brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.”

- President Obama on the Passing of Steve Jobs: “He changed the way each of us sees the world.” | The White House

Répartition et type d’information santé recherchée en...

Mon, 27 Jun 2011 10:43:48 +0200

Répartition et type d’information santé recherchée en ligne chez les adultes américain

(via Eight in ten adult internet users look for health… - Pew Internet)

stoweboyd: Sarah Kessler, How The World Uses Social...

Fri, 24 Jun 2011 16:37:00 +0200

stoweboyd:

Sarah Kessler, How The World Uses Social Networks

Social networks in every country might live on the same Internet, but that doesn’t prevent differences in online customs and culture from developing along geographic borders.

Ongoing market research service Global Web Index has mapped these differences in the infographic above (click it to enlarge).

The research, run by London-based consultancy Trendstream, has conducted six waves of surveys about global consumer adoption of the Internet and social media in 36 markets. It used data from its February 2011 surveys of between 750 and 2,000 online users in each market to define three behavior types: messagers, groupers and content sharers.

In some countries, many of them Asian, most people were focused on content sharing. Others, like the UK and Canada, had more people who put a greater emphasis on sending messages.

Trendstream also used data from the survey to map social network penetration in each country that it surveyed.

(via Kenyatta)

Global Web Index has created a Lite Tool that allows you to fool with the data:

10 Big Brand Lessons From The Corporate Social Media Summit

Fri, 24 Jun 2011 12:12:06 +0200

10 Big Brand Lessons From The Corporate Social Media Summit:

Compte rendu de Rohit Bhargava du Corporate Social Media Summit avec 10 leçons à retenir tirées des dernières campagnes de quelques unes de plus grandes marques - notamment Best Buy, Dell et Samsung, particulièrement intéressantes

American Express - “Altruism has a long tail.”
Union Pacific - “Never underestimate local communities.”
Coca-Cola - “The most important number in social media is 360.”
Best Buy - “Nobody owns social media.”
Samsung - “Negative experiences are our biggest opportunity.”
Dell - “Forget ROI and focus more broadly on business value.”
Southwest - “Have fun and be human.”
Kodak - “Real time listening pays off.”
New York Life - “Brands need to trust their people.”
Pepsi - “Reward people for everyday behaviour.”

Une infographie assez sympathique sur tout ce qui passe chaque...

Tue, 21 Jun 2011 17:24:06 +0200

Une infographie assez sympathique sur tout ce qui passe chaque minute sur le web. Selon MSNBC, les chiffres indiqués semblent corrects mais, comme toujours, mieux vaut les vérifier avant une utilisation plus poussée…

Search engine Google serves more that 694,445 queries

6,600+ pictures are uploaded to Flickr

600 videos are uploaded to YouTube, amounting to 25+ hours of content

695,000 status updates, 79,364 wall posts and 510,040 comments are published on social networking site Facebook

70 new domains are registered

168,000,000+ emails are sent

320 new accounts and 98,000 tweets are generated on social networking site Twitter

iPhone applications are downloaded more than 13,000 times

20,000 new posts are published on micro-blogging platform Tumblr

Popular web browser FireFox is downloaded more than 1,700 times

Popular blogging platform WordPress is downloaded more than 50 times

WordPress Plugins are downloaded more than 125 times

100 accounts are created on professional networking site LinkedIn

40 new questions are asked on YahooAnswers.com

100+ questions are asked on Answers.com

1 new article is published on Associated Content, the world’s largest source of community-created content

1 new definition is added on UrbanDictionary.com

1,200+ new ads are created on Craigslist

370,000+ minutes of voice calls done by Skype users

13,000+ hours of music streaming is done by personalized Internet radio provider Pandora

1,600+ reads are made on Scribd, the largest social reading publishing company

(via Technolog from msnbc.com - What happens on the Internet every 60 seconds)

Moms Facebook 'Like' Brands Just for Being There

Tue, 21 Jun 2011 10:16:00 +0200

Moms Facebook 'Like' Brands Just for Being There:

steverubel:

AdAge:

“There’s a lot of talk about how important it is to drive Facebook likes for your brand to build an audience and build engagement in order to keep your brand’s news in the feed. There’s less talk about how to actually get people to like your page. According to this survey, you don’t necessarily need to do much at all. Thirty-one percent of moms sampled here proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it.”

However, that means that more than half want engagement if you read between the lines.

Is branded content more powerful than traditional advertising in engaging consumers?

Tue, 14 Jun 2011 12:12:06 +0200

Is branded content more powerful than traditional advertising in engaging consumers?:

Parce qu’il est toujours bon de rappeler quelques éléments de base comme le concept de “viralité”. Il ne s’agit pas d’un outil de communication mais la conséquence d’un contenu dont la forme et le fond permettent sa propagation et, surtout, favorisent les conversations.

“Viral” is not a destination, neither is it a type of content. “Viral” is a result of successfully producing content which is infectious, shareable and provides fuel for social conversation. […]

The ubiquity of social media and the unrelenting rise of high-speed mobile data consumed via smart-phones, tablets and any other number of new emerging technologies, provides us with the canvas for creating truly contagious communications; however, nothing has changed fundamentally…we still need to paint an interesting picture.

"Rather than being afraid or defensive, companies have to realize there are ways to mitigate,..."

Tue, 14 Jun 2011 09:36:06 +0200

“

Rather than being afraid or defensive, companies have to realize there are ways to mitigate, resolve, react or, sometimes, ignore criticism.

Sometimes, companies have to engage, somethings they need to fight back with the facts, and sometimes they need to let bad things flow by like like water off a duck’s back

”

- Parce que l’utilisation des médias sociaux pour les marques implique aussi (et surtout) de définir en amont de toute intervention la stratégie de réponse à adopter en cas de commentaires négatifs…

The Art of Dealing with the the Negative « Sysomos Blog

Les seniors connectés, une espèce en voie d’apparition

Mon, 13 Jun 2011 12:12:06 +0200

Les seniors connectés, une espèce en voie d’apparition:

En 2050, 22,3 millions de personnes seraient âgées de 60 ans ou plus contre 12,6 millions en 2005, soit une hausse de 80 % en 45 ans. C’est entre 2006 et 2035 que cet accroissement serait le plus fort (de 12,8 à 20,9 millions), avec l’arrivée à ces âges des générations nombreuses issues du baby-boom, nées entre 1946 et 1975.

Un webdocumentaire fort interessant sur ces séniors de plus de 80 ans et leur usage des médias sociaux

via OWNI

U.S. Advertising Spend and Effectiveness Key...

Mon, 13 Jun 2011 09:36:06 +0200

U.S. Advertising Spend and Effectiveness

Key takeaways

Television advertising surpassed $18 billion in the first quarter of 2011, growing almost nine percent versus the same period in 2010.
Recommendations from personal acquaintances was cited as the most trusted form of advertisement by U.S. Internet consumers (76%). Forty-nine percent said they trusted consumer opinions posted online.
Mobile advertising is increasingly finding its way into mobile apps, with teenagers being much more receptive than their elders. 58 percent of teens say they “always” or “sometimes” look at mobile ads.

(via Fact Sheet: U.S. Advertising Spend and Effectiveness | Nielsen Wire)

Elle aime vraiment (mais vraiment) les chats… A regarder à...

Fri, 10 Jun 2011 15:32:45 +0200

Elle aime vraiment (mais vraiment) les chats…

A regarder à partir de la 40è seconde pour un feu d’artifice d’émotions à partir de 2 minutes…

(via Hilarious: How to fail at video dating - Shareables)