Parce qu’il est toujours bon de rappeler quelques éléments de base comme le concept de “viralité”. Il ne s’agit pas d’un outil de communication mais la conséquence d’un contenu dont la forme et le fond permettent sa propagation et, surtout, favorisent les conversations.

“Viral” is not a destination, neither is it a type of content. “Viral” is a result of successfully producing content which is infectious, shareable and provides fuel for social conversation. […]

The ubiquity of social media and the unrelenting rise of high-speed mobile data consumed via smart-phones, tablets and any other number of new emerging technologies, provides us with the canvas for creating truly contagious communications; however, nothing has changed fundamentally…we still need to paint an interesting picture.