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Rather than being afraid or defensive, companies have to realize there are ways to mitigate, resolve, react or, sometimes, ignore criticism.
Sometimes, companies have to engage, somethings they need to fight back with the facts, and sometimes they need to let bad things flow by like like water off a duck’s back
”Parce que l’utilisation des médias sociaux pour les marques implique aussi (et surtout) de définir en amont de toute intervention la stratégie de réponse à adopter en cas de commentaires négatifs…
Source blog.sysomos.com
